26 Sep CHANGE IN CULTURE AND BUSINESS VISION

Current times are controlled by complication, diversity, multidisciplinary, complexity, liquid values. Foreseeing and organising all the details are the most commonplace to minimise any change that might alter the production process. Even more so in the property sector, the maturity process of any project is designed for a period of three years, with little room for reaction should the external circumstances of the work change.

Cultural transformation

One thing that helps us is cultural transformation, thinking and interacting professionally with our suppliers as necessary and essential allies for the viability of all projects. We must be able to incorporate the know-how and professionalism of our partners into the projects to transform the internal goals of the company into the collective goals of the joint ventures we have with our partners – now professional partners – to essentially ensure shared growth and the profitability of each company.

This transformation of common and shared goals is only possible when teams understand the relationship with our allies, and we must be able to learn personally and professionally to continue creating and building a project to adapt to a market that is not planned, structured or solid, etc.

It is time for a cultural revolution in the business world, ensuring the digital generations can coexist with analogue professionals, with VUCA environments and resilient, flexible teams with a great working capacity.